Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches.
These searches take place on Google and other search engines, often including queries like "[service] near me," "[business] in [city]," or "best [product] nearby."
Local SEO is essential for brick-and-mortar businesses, service-area companies, and professionals who want to be found by customers in their geographic area. In this comprehensive guide, we’ll break down what local SEO is, why it matters, and the exact steps you need to take to rank for localized terms like "near me."
Updated on May 26, 2025